What are brand impressions and why do they matter?
Picture Times Square, New York City. Electronic billboards everywhere:
Let's look at just one, for Canon cameras:
- It does not give us a QR code to take a shot of with our phone's camera.
- It does not direct us to the nearest camera shop...
This photo of Jennifer Aniston and Brad Pittt at the 2020 Screen Actor's Guild Awards event earned US$19,500,000.00 in total brand value, according to Apex Marketing Group, and reported by Yahoo Finance in this article.
To get a sense of just of the impact of social media on the viral sharin...